Respuesta :
Firms will engage in non-price competition, in spite of the additional costs involved, because it is usually more profitable than selling for a lower price and avoids the risk of a price war. For example, brand-name goods often sell more units than do their generic counterparts, despite usually being more expensive. i hope this was helpful to u <3
Firms have to compete with each other due to variation in the price of goods and services. People have to set the lowest price in order to earn stability in the market.
What is Price competition about?
The situation of price competition is arises in case when a company set the cost of particular goods and services lowest than the other company.
On the other hand, under non-price competition, the factors like packaging, delivery or customer services are compete with each other rather than the cost of goods.
Learn more about Price, refer to the link:
https://brainly.com/question/18117910
