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Although TV remains a core piece of its overall marketing offering, HSN today looks at TV as one of many different ways for the company to interact with customers including online sales, marketing and brand community websites. This practice is known as ___________. (a) omni-channel marketing (b) search engine marketing (c) e-tailing (c) e-commerce

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Answer:

The correct answer is (a) omni-channel marketing.

Explanation:

Omni-Channel marketing is used to give to customers or clients with an amazing or unforgettable shopping experience. They can shop online from a desktop or mobile device, by telephone, or in a brick-and-mortar store and the experience will be the best.

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