Answer:
False
Explanation:
When conducting a trade off between any transaction, the opportunity cost is one of the most important factors to be considered as is more important than price or non price factors.
As for example, if we want to go for a dining in restaurant and earlier the plan was to go on a movie with friends, then the trade-off here is the opportunity cost of not watching a movie, for going into a restaurant for dining.
Thus, the statement above is false.