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An Electrolux commercial features talk-show host Kelly Ripa juggling a busy schedule that includes cooking a meal, washing clothes, and cleaning dishes using Electrolux appliances. Which aspect of the creative pyramid is the advertiser most likely seeking to establish by using Kelly Ripa in the ad?

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Answer:

Credibility

Explanation:

The Creative pyramid in advertising's third level is Credibility. Credibility enables individuals get to verification of what they might  purchase by how the commercial has earned their appeal.

Individuals need to have a different view or justification to purchase a product or service.

Often this may be truths, but sometimes it may be their loved product.

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