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_____ can be a difficult problem for many international managers, who often come from advanced economies and believe that their state-of-the-art knowledge is more than adequate to handle the challenges of doing business in less developed countries.

Respuesta :

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Answer:

Ethnocentrism

Explanation:

Ethnocentrism occurs when someone judges the culture of others by their own perspective and values, judging in a derogatory way the cultural identity of other peoples. When an international manager takes an ethnocentric stance, he is reaffirming stereotypes about some culture that are often loaded with prejudice to mark people or places based on some trait. In this matter, the manager adopted a negative and problematic posture, because in addition to advanced technology, each culture has a particular way of expressing, consuming, acting and understanding. Therefore, disregarding the characteristics and perspectives of a different culture, the insertion and development of some business strategy will not be effectively directed.

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