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Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as A. market segmentation. B. aggregation marketing. C. consumer differentiation. D. market delineation. E. psychographics.

Respuesta :

Answer: market segmentation.

Explanation:

Market segmentation consists on dividing a broad consumer market, into segments of consumers based on some type of shared characteristics. When segmenting markets, researchers typically look for common characteristics to form these sub-groups. For example: demography and lifestyle.