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Sophia could not afford expensive furnishings, but wanted a stylish home. After researching many options, she went to a local Target to purchase the trendy lamps, pillows, and art featured on its ads and website. As a consumer, which retailing challenge was Sophia likely responding to?


A. integrated CRM
B. brand image consistency
C. pricing consistency
D. integrated supply chain
E. efficient distribution

Respuesta :

Answer: Option (C)

Explanation:

Here, in this particular case as the customer Sophia is most likely to respond to brand image consistency as the retailing challenge. Brand image consistency plays a vital role, it is referred to as an attempts by the organization in order to communicate the meanings in such a way that it doesn't draw away from their main brand value and strategy.