Answer:
It is a strength
Explanation:
SWOT Analysis is a technique used to analyze the factors that affect an organization's.
This technique views the organization from 4 aspects namely; Strength, Weaknesses, Opportunities and Threats.
While Strength and weaknesses analyzes the internal factors that may affect the entity, Opportunities and Threats review the external factors that could affect the entity.
Considering Martha's plan, since the store would cater to students who could also use the location to study and socialize, this highlights internal factors that would play to the entity's favour. As such, it is a strength.