Shape profit orientations, agenda set, and amount of hard news offered.
Most of the time the important news is not given due prominence by preference on issues that can generate more profit, this causes the vision of society to change, and that we do not become more capitalist and thus observing in many moments only what generates the most. Profit is less what effect matters to society.
When the news of a celebrity buying new clothing is more important than the disasters that have happened in china, for example.