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Which of the following statements about the advertising-to-sales ratio approach to budgeting for marketing communications is TRUEa. It is reliable because it does not vary dramatically across product categories. b. It can be calculated easily without having to analyze customers, competitors, and other contextual factors. c. It is easy to use because revenue projections can be made without considering marketing support. d. It relies on projections of revenue and expenses. e. All of the answers are correct

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Answer:

The correct answer is letter "D": It relies on projections of revenue and expenses.

Explanation:

The advertising-to-sales ratio is a numeric value indicating how good the publishing strategies of a firm are. According to this approach, having a low ratio is considered optimal because it implies the advertisement helped increase the number of sales exponentially compared to the investment made. In other words, the ratio measures if the publication was successful in terms of revenues over expenses.

ogorwyne

The correct statement that is made about the advertising-to-sales ratio approach is that It relies on projections of revenue and expenses.

What is the advertising-to-sales ratio approach?

This is done in order to show if the resources that a firm uses for its advertising has helped them have more sales and the extent to which the sales have been generated.

To get this, the cost of advertising has to be divided by the sales revenue.

Read more on advertising here:

https://brainly.com/question/1658517

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