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Before introducing the new software, Star Software Inc., conducted benchmark activities to assess how popular the product would be in the marketplace. Which stage of the strategic management process is being used in this situation?

Respuesta :

zunesyed

Answer:

Assess the current reality

Explanation:

Assessing the current reality of a product in the market is a very important stage before introducing the real product. It helps to analyse the strength and weakness of a product and helps companies to improve them in a short period. To access the current reality the best procedure is to conduct a SWOT analysis.

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