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Carlton runs an adventure excursion company in South America. He'd like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton's company through Google Search ads? Browsing an adventure activities website. Researching South American holiday destinations online. Watching an online video about South America. Looking up passport rules for South America.

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Answer:

The correct answer is 'Researching South American holiday destinations online'.

Explanation: Google search ads tends to group related activites. This helps to make research easier for potential customers.

Since holiday destinations are closely linked to adventure tour companies, Google search ads is likely to display Carlton's company in South America when holiday destinations in that location is sought.

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