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Quitman Enterprises sells its business language dictionary to college students throughout the United States. Joseph Quitman, the owner, wants to start selling the book to international students abroad. Quitman wants to pursue a __________________ growth strategy.

A. diversification
B. product development
C. product proliferation
D. market penetration
E. market development

Respuesta :

Numenius

Answer: (C) Product development

Explanation:

 The product development growth strategy is one of the type of strategy that helps in developing the various types of new products by properly modifying its characteristics and also the features from the existing one according to the customer needs.

The product development strategy helps in increase the growth of the company in the market and also providing the actual value to the customers.

 According to the given question, the Quitman enterprises is one the company that sells its business language dictionary to the various types of students in the college. So, the Quitman basically wants to pursing the product development growth strategy.    

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