How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets? What is your reaction to the global brand of BMW when you hear the name, think of the brand, and see the BMW vehicles on the road? The Rolls-Royce chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, the other BMW brands globally (BMW, the MINI)? The MINI is a unique car offering in the BMW portfolio. It has long-standing attention to clever solutions with distinctive designs that unlock urban driving and cater to customers’ individual needs—at least that is what the target focus is for the MINI. Do you agree that this is the focus, and do you think it is working as advertised globally?

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04-02-2020
Social Studies

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How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets? What is your reaction to the global brand of BMW when you hear the name, think of the brand, and see the BMW vehicles on the road? The Rolls-Royce chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, the other BMW brands globally (BMW, the MINI)? The MINI is a unique car offering in the BMW portfolio. It has long-standing attention to clever solutions with distinctive designs that unlock urban driving and cater to customers’ individual needs—at least that is what the target focus is for the MINI. Do you agree that this is the focus, and do you think it is working as advertised globally?

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Munali Munali · Answer 1 · 2021-10-06T19:30:08+02:00

When I hear about Rolls Royce or whenever I see it on the road the first thought that comes to my mind is that this is a luxury car, and in fact it is a luxury car brand with high tech specifications.

BMW is also a luxury car brand but is still affordable for many individuals and for those who cannot afford this brand BMW have introduced another brand named MINI which offers a wide range of affordable cars, these cars are cheaper and have good specifications that are suitable for urban driving.

BMW MINI is advertised adequately that almost every individual knows about it and whenever a person is planning to buy a car they know where they can have the best specifications in a cheap price.

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