A regional car dealership began running mass marketing TV advertisements emphasizing its high-end luxury vehicles. The region this car dealership services had been hit hard with a recession. The main manufacturer had beer purchased by a foreign company and moved overseas, and now unemployment is rampant. What did this dealership miss about its target market?

a. the advertisements wasted money and time because they were not targeted properly
b. segmenting the market appropriately
c. identifying the need its business addressed

The advertisement is not well targeted, with the increased unemployment in this region and the fact that the major source of economic wealth ( the beer manufacturer) has been bought and relocated, means the economy is not well profiled for the luxury cars that are advertised.

The company should first of all do it's research to gauge how well profiled the residents of the economy is to their products.

Ideally the target if the advertisement should be a thriving economy where there is excess cash to purchase luxury goods.