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Pink Couture Inc. and Pink Blush Inc. are two companies in the apparel industry. While Pink Couture Inc. focuses on providing unique product features and superior customer service, Pink Blush Inc. focuses on low prices and minimal customer service. Both companies have been able to gain a competitive advantage. This is most likely because the companies have ________.A) the companies have executed integrated strategies.
B) the companies have pursued distinct strategic positions.
C) the companies have entered into a cartel arrangement.
D) the companies have engaged in direct imitation and substitution.

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Answer:

Correct option is (B)

Explanation:

Positioning is a strategy adopted by organizations through which it concentrates on one or two core competencies excel in them to achieve organizational goals. These values are etched in the minds of consumers and they identify the organization by these values.

In case of competitors who manufacture more or less similar products can position their goods in a unique manner, thereby gaining competitive advantage. Differentiation could be in terms of pricing, quality and reach.

In this case, both the companies are following distinct positioning strategies as they are competing firms.