Answer:
Correct option is (B)
Explanation:
Positioning is a strategy adopted by organizations through which it concentrates on one or two core competencies excel in them to achieve organizational goals. These values are etched in the minds of consumers and they identify the organization by these values.
In case of competitors who manufacture more or less similar products can position their goods in a unique manner, thereby gaining competitive advantage. Differentiation could be in terms of pricing, quality and reach.
In this case, both the companies are following distinct positioning strategies as they are competing firms.