An automobile company decides to improve the quality of all its products and bring more variety into its product line. The company has decided to adopt ________.

Industry wide differentiation is a business strategy technique that involves a company becoming unique and setting it apart from others. It involves improving qualities of products and introducing a wide range or variety of product line that meets and satisfies the attributes customers want. These improvements in quality makes the company product to become superior in the eyes of the consumers when compared with products of competitors in the same industry. It is also called Broad differentiation as the strategy aims at differentiating the company's product by improving quality and making it more unique than the products offered by rivals or competitors in thesame industry in ways it appeals to a broad range of buyers.

isaacoranseola isaacoranseola · Answer 2 · 2020-03-03T03:06:40+01:00

isaacoranseola isaacoranseola

03-03-2020

Answer: B) industry-wide differentiation

Explanation:

This is an act of industry offering different products, services or product features into the existing one. This helps the industry to compete with their competitors. It gives them an edge and also make them more attractive to the prospective consumers.

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