Product synergies are represented by multiple filled boxed running vertically down the market-product grid, representing an opportunity for efficiency in research and development.
Explanation:
The concept of combining two or more entities to establish something greater than one single entity is synergy. Most often, synergy contributes to mergers and acquisitions which mean a positive gain the deal will bring. Brand synergy specifically refers to the combination of the technologies of the organizations which will likely result in more revenues than those produced individually by the companies alone.
Product synergies include the commercialization by a corporation of several goods. Marketing efforts would require more effort and cost in targeting a wider range of consumers. Nevertheless, marketing convergence focuses on one product and one consumer group.
