The positioning strategy can help communicate the firm’s or the product’s value proposition , which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it.
A value proposition is a cost you agree to present to your customers post-purchase. It’s eventually what does your product engaging to your perfect customer. A value proposition shows prospects why they should do business with you rather than your opponents and gives the advantages of your products or services crystal clear from the outset.
A value proposition reaches as a commitment by a company to a customer or market segment. A company's value proposition relates to the number one purpose why a product or service is extremely satisfactory for a customer segment.
The correct word to fill the blank will be the value proposition.
A value proposition refers to the value of a product that the company promises to deliver to the customers. The value proposition may be present in the company's marketing statement.
This gives a customer an idea about the benefits that the product offers and the reason to purchase the same.
Therefore the correct option is the value proposition.
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