Answer:
strength
Explanation:
When you are performing a SWOT analysis, you must analyze both internal and external factors. Internal factors include strengths and weaknesses, while external factors include opportunities and threats:
- strengths: analyses what does your company do well and distinguish it from the competition.
- weaknesses: analyses what are your company's weak spots and what does your competition do better than you.
- opportunities: new situations that can favor your company.
- threats: situations that can negatively affect your company.
