Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the product samples. He's learned that he can usually try 5 to 7 different products while he's shopping in the store and the samples almost always taste great! He usually purchases the sampled item because he likes the taste and knows that he'll use it once he gets the item home. What type of marketing technique is utilized by offering product samples

The reason is that the strategy here has the tendency to shape the market which will benefit the firm and has greater influence on the customer's choices because he is experiencing a new market. So the strategy has completely changed the customer perspective. In UK, if you visit a Tesco you can taste the pastries and other bakery items and then order them, which means that the market shape has been altered by the Tesco. And this has led to greater amount of sales of Tesco because people don't want to spend the money and taste perhaps they will prefer to taste first and then order. This also helps in understanding which product the customer likes most and building brand recognition. In the current situation, Ayden is allowed to try his samples extracted and wants to choose the best which can be identified by trying all those samples and all the samples are of great quality and design. So the best choice he is choosing is from those samples and pays by trying it first. So this is similar to the Tesco case and has tendency to change the customer perspective and also that it has presented a completely new market shape which is attractive to potential customers.