Answer:
customers' perceptions of products.
Explanation:
Positioning maps are also called perception maps they are visual representation used by marketers to show perception of customers or potential customers. Positioning is based mainly in customer perception and not in what the company feels will be the best for the customer.
For example a company may feel that their products are high quality and will target the upper class, but if customers perceive the product as low quality sales will be low.
Positioning maps also show where a business stands in relation to competitors in the market, and can be used to identify profitable alliances or partnerships.
