Answer:
A sustainable competitive advantage
Explanation:
In the world of business, it is difficult for a organisation to stand out among other organisations without a sustainable competitive advantage. A sustainable competitive advantage are an organisation's abilities or assets that are difficult to copy or surpass, it gives an organisation a competitive edge over it's competitors for a long period of time. There are several factors that enable an organisation stay ahead of their competitors, they include: innovation, responsiveness to customers, effectiveness and quality.
