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Htc started as an original equipment manufacturing firm (oem) for brand-name mobile device companies. later, it started offering a line up of innovative and high-performance smartphones by acquiring one & co., a san francisco-based design firm. this strategic move of htc is known as___________.

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sebastiansierraocm

Answer:

Forward vertical integration

Explanation:

Forward vertical integration is a type of strategic move that consists in acquiring a firm that was either a supplier, or a potential supplier.

In this case, Htc acquired a design firm that was probably part of its supply chain before (providing the design for the smartphones). In this way, htc has become more competitive because it now has merged the process of manufacturing and design under its control.

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