Answer:
a. consumer socialization.
Explanation:
Consumer socialization -
It refers to the method by which young people attain knowledge and skills to function as a consumer in the market , is referred to as consumers socialization .
The method is beneficial for the young people learn and adapt to the growing market and learn the process of saving and investment .
It helps to learn factors like mass media , gender , peers etc. , which influences the customer behavior .
Hence , from the given scenario of the question ,
The correct answer is a. consumer socialization .