Answer:
SWOT analysis.
Explanation:
SWOT analysis is also called the SWOT matrix and is strategic planning used by organisations to identify strengths weaknesses, opportunity, and threats while carrying out business in a competitive environment.
SWOT analysis is designed in such a way that it is most effective at the preliminary stage of planning a business strategy.
It is primarily used to set organisation objectives and to identify internal and external factors that will influence the set objectives.
