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We first knew them as the cute, loving characters on Full House, but today Mary-Kate and Ashley Olsen are not only the characters in their sitcoms and videos, but also a fashion phenomenon. Their Mary-Kate and Ashley clothing line is manufactured and sold exclusively by Wal-Mart. Mary-Kate and Ashley receive royalties from Wal-Mart in exchange for the use of their names. This is an example of which branding concept?

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sandlee09

Answer:

licencing

Explanation:

Based on the information provided within the question it can be said that this scenario is an example of the branding concept known as licencing. This term refers to an agreement to let another company to produce or market the brand or product from the original owner. In exchange for doing so the original owner receives royalty payments.

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