Answer:
The correct answer is insistence
Explanation:
Insistence is a situation where one becomes a staunch supporter of a particular brand up to the point that he or she does not entertain a competing brand.
The brand in this case has become Jose's second nature and without mincing words, significant price increase would deter him from sticking to such brand of old deodorant.
This is different in its entirety from preference where the individual settles for another brand in the absence of preferred brand.
Answer:
Insistence
Explanation:
Insistence is a level of brand loyalty whereby the consumer/ customer has a strong loyalty for a particular brand up to the point that he or she does not consider any other brand even in the absence of the preferred brand.
A customer with such level of brand loyalty does not consider competing brands as good as his preferred brand and would rather spend more time and finance in pursuit of his preferred brand rather than settling fo any brand with close competition.
