The correct answer to this open question is the following.
The Mission statement of my company would be the following.
"Provide the best fitness programs based on the quality of our programs, the knowledge of our instructors, and excellent client service, supported by modern equipment and functional facilities."
Talking into consideration the elements of the Strategy Diamond, my strategy would be this.
1.- Arenas. Where I will be active. My segment would be men and women from 20 to 55 years old, white, black and Hispanic people, with a medium to the high executive professional profile.
2.- Differentiators. The way we are going to accomplish our goals. I am going to base my success on modern facilities, great equipment, and savvy instructors.
3.- Vehicles. I will win the market place by creating alliances with some fitness providers and the sponsorship of big athletic names such as Hammer Strength and Under Armour.
4.- Staging. We are not going to rush. We take our time to build trust and loyalty.
5.- Economic logic. Moderate costs during the introduction period until we are able to offer premium packages for distinctive services.
