Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of a(n)

Generally, people plan their purchases, for different reasons such as saving time or money, also to make purchases of the necessary products. When buying products there is a qualification depending on the need for the product, this is:

Basic products

Compulsive products

Emergency products.

For example, in the case of Marissa, she bought a cell phone charger, because she needed the GPS to get to a job interview, this product is considered an emergency product. Emergency products are those that are needed immediately to solve a problem, as happened with Marissa and her unloaded phone.

I hope this information can help you.