Keurig created a new category of coffee/tea preparation by offering one-cup-at-a-time pod-style brewing with its "K-cups." Keurig's product is an example of a(n) ________ innovation.

Transformational innovations look for providing a new product or service to the market or giving an existing product differently. The innovation aims to increase the satisfaction of consumers or to solve a problem that was not addressed properly before. Transformational innovations generate a differential advantage for businesses attracting more consumers, therefore, increasing revenue.

tallinn tallinn · Answer 2 · 2022-03-04T07:22:57+01:00

The Correct Answer is "Transformational".

What is Keurig's product?

When Transformational innovations rummage around for providing a brand new product or service to the market or giving an existing product differently. The innovation aims to extend the satisfaction of consumers or to resolve an issue that wasn't addressed properly before. Transformational innovations generate a differential advantage for businesses attracting more consumers, Thus, It is increasing revenue.

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