Spokes Bicycles is looking to change up its promotional strategy and focus on its relationships with customers. Which of the following is required for Spokes to build meaningful relationships with its customers?

a. Giving consumers access to limited information
b.Tracking customer purchases
c. "Promoting to" rather than "working with" customers
d. Offering full-service purchases over their cell phones

Building meaningful relationships with customers corresponds to an advantageous strategy for any company, since technological changes have revolutionized consumer relations and brought the company and the consumer much closer together, in addition to increasing the flow of information that favors the appearance of each time more products and solutions.

Therefore, it is necessary for the company to be aware that selling products or services, goes far beyond actually selling, to create relationships and position your brand in the market, it is necessary to provide an excellent service, which can be achieved by tracking the purchases of the customer, which provides a series of essential data for the company to personalize its service according to the characteristics, profile, tastes and needs of its customer, which brings the company closer to the consumer, creates a loyalty relationship and increases the value from the company.