Answer:
A. Individual branding
Explanation:
Proctor & Gamble makes Gain laundry detergent for people who like a strong scent and Dreft for those who want a gentle detergent for their baby's clothes. Actually, the company is using an INDIVIDUAL BRANDING strategy.
In individual branding, there is an opportunity to develop a unique and exceptional brand image. This brand image enables the firm to distinguish between their different products produced and marketed. In individual branding, the products have a unique and distinct position they occupy.
