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Thomas Jefferson’s Declaration of Independence is the most persuasive document in American history. Its creation contains valuable lessons for any leader who wants to sell ideas more effectively.
“The key to Jefferson’s ability to persuade was his passion for the cause,” writes law professor Arthur L. Rizer in his book, Jefferson’s Pen. Passion is everything. A leader cannot persuade without an unshakeable belief and an unquenchable enthusiasm for a topic. Jefferson was convinced that people should be free to govern themselves. He also had an enthusiasm for the written word and became a voracious reader, which made him a stronger writer.Jefferson kept detailed notes and wrote down passages he liked from other writers. He even asked for editing advice. Benjamin Franklin suggested the phrase “self-evident” in the Declaration of Independence. It was one of 50 edits that were made to Jefferson’s original draft.
Great communicators read many books from a variety of authors and across a range of genres. Over the past year, I’ve interviewed outstanding communicators in a variety of fields: CEOs, trial lawyers, military leaders, and entrepreneurs. The best communicators are readers, synthesizing ideas from different fields and applying those ideas to their topic.Thomas Jefferson was not considered a great orator or public-speaker, likely because he was ‘soft-spoken’ which presented a serious hurdle at a time with no sound amplifiers. Jefferson compensated for his weakness and committed himself to becoming a better writer. John Adams recognized Jefferson’s skill as a writer and suggested that he draft the explanation for breaking free of the British empire. “You can write ten times better than I,” Adams told Jefferson.Rizer suggests that Jefferson was a great ‘hook writer,’ creating the lines that draw you in and keep you reading. For example, Jefferson didn’t open his draft with a list of grievances against King George III. Those came later. Instead Jefferson wrote, “We hold these truths to be self-evident, that all men are created equal…” The line was radical, subversive, shocking, and irresistible. Although the question of whether common people could govern themselves had been discussed in public debates, Jefferson stated it as fact.
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-In facing death if he fails, Jefferson uses a targeted three-part argument to sway the preponderance toward autonomy. He uses ethos, pathos, and logos to ascertain his litigation that the American territories have no distinct circuit of prosecution than estrangement.
-Jefferson kept explicit notes and wrote down passages he appreciated from other journalists. He even inquired of for editing recommendation. Benjamin Franklin proposed the phrase “self-evident” in the Proclamation of Independence. It was one of 50 edits that were made to Jefferson’s basic draft.
-Thomas Jefferson was not supposed a great speaker or public-speaker, liable because he was ‘soft-spoken’ which proposed an important complication at a time with no sound amplifiers. Jefferson paid back for his weakness and committed himself to becoming a better writer. John Adams recognized Jefferson’s skill as a writer and suggested that he draft the explanation for breaking free of the British empire. “You can write ten times better than I,” Adams told Jefferson.