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Answer:
The major differences between positivist and interpretivist paradigms in consumer research is that positivist uses the quantitative form of scientific methods, it sees that the society which include social facts shape individual , it uses scientific method and approaches while interpretivist uses qualitative method,uses non scientific method,and individual have the conciousness that they are not puppets which can be toss around by external forces.
Explanation:
Positivist and interpretivist are the two common approaches in sociology use for researches or different research methods.
Interpretivist approach entails that human beings will interpret elements base on there interest.
Positivists focuses on scientific methods and explanation base on scientific prediction.
The major differences between positivist and interpretivist paradigms in consumer research is that positivist uses the quantitative form of scientific methods, it sees that the society which include social facts shape individual , it uses scientific method and approaches while interpretivist uses qualitative method,uses non scientific method,and individual have the conciousness that they are not puppets which can be toss around by external forces.
The Major difference is that postivist uses quantitative form of research, while Interpretivist uses qualitative research methodology.
Positivist and interpretivist
These are two important form of sociological resarch. The major difference between them is the methodology they use in their research. Positivist uses quantitative research methodology like surveys, data to come to a conclusion, while Interpretivist uses qualitative research methodology like interview, study of society through primary sources.
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