According to the textbook, in which medium do advertisers spend the most money in
the US?
TV
Radio
Newspapers
Internet
Magazines

Respuesta :

Answer:

TV.

Explanation:

Advertising is understood to be any manifestation made by a company or seller in a public mass media, aimed at convincing individuals to consume the product that it produces and sells. Thus, all companies seek to capture market portions through the marketing of their products, where they make them known and generate expectations and needs in potential clients.

Nowadays, and since the 90's, the main advertising medium is television. Prior to this, radio, newspapers and magazines were at the forefront of advertising, until TV became a massive and common element in all American homes. Thus, companies guarantee their presence in every home by investing in television advertising.

Even so, in the near future it is estimated that it will be the internet where companies begin to advertise on a larger scale, given the displacement that this service is having over television.