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Joffrey is a part of the marketing team in his company. There is a conflict between the finance team and the marketing team of the company on the issue of market segmentation. While the finance team is arguing for a standardized approach toward market segmentation, Joffrey and his team members feel that it is more important to understand customer requirements on an individual basis for greater customer satisfaction. Which of these terms best describes the approach adopted by Joffrey’s team?

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fernadiaz82

Answer:

This question is incomplete, the options are missing. The options are the following:

a) Standardization

b) Homogenization

c) Normalization

d) Customization

e) Integration

And the correct answer is the option D: Customization.

Explanation:

To begin with, the term of "Customazation" in the field of marketing and business refers to the method or technique used by the managers of a company in order to give a plus to the costumers when it comes to terms of feeling more important and more cared by the company due to the fact that the customization is a strategy that focus on the client in particular and how he or she wants the products to be like and therefore to try to adjust it to their needs as musch as possible because a product and suits the customers needs is a product that will sell always and keep the clients loyal to the brand.

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