Answer:
Multi domestic strategy
Explanation:
Blue Ocean strategy is one in which a company puts emphasis on having a product that had more quality than the competition.
This implies that the company can make more profit as consumers are willing not pay higher price for the product.
Macmillan Toys Inc. is looking to expand internationally and wishes to develop a new product line that is highly localized while keeping their cost structure below that of their rivals.
They can do this by adopting the multidomestic strategy.
This strategy is designed to get maximum local response by tailoring the product and marketing approach to the country in which they are selling.
So different countries will have their unique product specifications
Macmillan Toys Inc. has been successful with implementing a blue ocean strategy in their main strategic business units and as such wishes to pursue a Transnational strategy.
A transnational strategy is adopted by businesses that wish to conduct their affairs across various nations.
This strategy ensures that there is cooperation and synergy between all the operational branches of the nation across the world. This strategy will be adopted by Macmillan Toys Incorporated.
Learn more about Transnational Strategy here:
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