The four key global business issues that Wanda should consider before deciding on expanding Salty Pawz globally include the following:
- Cultural Differences: As noted in this question, other peoples' attitudes towards pets are not the same as US people's.
- Language Barriers: Wanda may need to learn other languages in order to communicate with clients and employees in other countries.
- Foreign Currency Regulations: Before Wanda can expand Salty Pawz to another country, he must consider the local currency and its regulations by the government. This is important to enable Salty Pawz to comply with regulations.
- Lastly, Wanda should assess the market landscape and the brand acceptance of the pet business in the country of expansion.
Thus, the business case for global expansion should be greatly researched before Wanda takes Salty Pawz to other countries.
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