The production era of marketing is the ear where companies sells whatever they produced without considering customer needs.
Basically, the 5 eras of marketing includes the production era, product era, selling era, marketing era and social marketing era.
The production era of marketing is one which started in the 1860s to 1920s during the Industrial Revolution.
During this era, companies produce goods in mass and at a low cost with the mindset that “if they produced, someone will buy, then make profit".
Therefore, the answer is production era of marketing because the marketing era is when companies sells whatever they produced without considering customer needs.
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