Answer:
demand
Explanation:
Economists use the term demand to refer to the amount of some good or service consumers are willing and able to purchase at each price. In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given period of time. The relationship between price and quantity demanded is also called the demand curve.
The demand shows the willingness of customers to purchase a product and also their ability to buy the same.
Demand includes the needs and desires of the customers in the market that insists them purchase a certain product at a given price. Demand is expressed in quantities that show a negative relationship with the price of that particular product.
Therefore, it includes both the willingness as well and purchasing power of the customers in the market to make the demand complete.
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