A factor that a firm has that gives it unique strength and is embedded into it is known as a Core competency.
What is a core competency?
These refer to the resources and processes that a company has that enables it to have a competitive advantage in the industry.
Tapping into core competencies allows a company to outpace its competitors because they would be growing stronger in something that they are already strong in.
In conclusion, option D is correct.
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