The food outlets can use these four non-price competition strategies to ensure their operational success in the monopolistic competitive market are:
Non-price competition strategies are competitive approaches that can help food outlets to de-emphasize pricing as a competitive strategy.
Instead of pricing, the food outlets can improve the physical and quality aspects of their chicken brands, increase consumer advertising, trade promotions, product differentiation, and locate their outlets in niche markets.
Thus, physical and quality improvements, outlet location and trade promotions, differentiation, and advertising can become non-price competition strategies for these food outlets.
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