Joel Klippert developed an innovative idea for building skate ramps with fibers and recycled paper, which, being risky, did not attract investors.
According to Mintzberg, the school of thought for formulating the strategy he would represent would be the design school.
It is a strategy focused on the development of new ideas, where the objective is to balance the strength of the micro with the strength of the macro environment in which it is inserted. For this, the company performs the SWOT analysis that will increase its view of the market.
Therefore, for an innovative idea of ​​entrepreneurship to be effective, it is necessary to know the internal and external environment, which will help the company to overcome the risks and be well positioned.
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