When the firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness, the ideal strategy to follow is the _____ strategy

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When the firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness, the ideal strategy to follow is the transnational strategy.

For businesses that need to function internationally, a transnational strategy can allow them to enter a nearby marketplace extra successfully and create a patron base quickly. A large cause for that is that nearby personnel ought to recognize the way to engage with others in their subculture better than an outsider might.

Multinational organizations select from four simple global strategies: international, multi-domestic,  worldwide, and transnational. these strategies range depending on two pressures; emphasizing low cost and efficiency and a couple of responding to the neighborhood lifestyle and desires.

A pure transnational strategy  and corresponding advertising efforts consciousness first on changing capability shoppers into paying clients and 2nd on maximizing each sale

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