Marketing techniques aimed at generating traffic from search engines through paid and unpaid efforts is called Content Marketing.
Search engine marketing is marketing about search. Search engine optimization is a technique aimed at improving a website's ranking in search engines for specific keywords. A page that displays search results from a search engine.
Free listings displayed on search engine results pages. It is inferred based on the relevance of your content to keyword queries compared to all other indexed content on the web.
Paying a search engine to have your company's listing appear at the top of search results. Also known as search engine optimization (SEO).
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