Grande communications offers a lower price to customers who subscribe to Grande television, telephone, and internet services all at once. This is an example of price bundling.
Price bundling is a pricing strategy where companies package separate products together and offer them at a single typically lower price in order for higher sales and profit.
Price bundling is very common these days as it is seen that these days there are various companies who sell two products together at a lower price than the sum of the individual price of each product. Thus, by this they sell two products and make their sales.
Hence, Grande communications offers a lower price to customers whoever subscribes to Grande television, telephone, and internet services all at once.
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