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Discuss the issues ikea faced when expanding into the united states. how did it address these challenges? what evidence is there today that it continues to incorporate these issues into its u.s. strategy?

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IKEA faced issues while expanding in the United States; one issue is that American consumers like their furniture to be big like bigger beds and closets. IKEA had to customize the products based on the consumer needs in the US. IKEA continue to provide consumers with low price furniture and having good quality. 

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