Respuesta :
Demographic segmentation is a marketing strategy that identifies group or their target customers based on characteristics. Common variables they use are as follows:
- age
- gender
- income
- occupation
- family size
- economic status
- marital status
- education attainment
- ethnicity
- religion
After using multiple segmentation variables they will use advanced techniques to analyze the data they gathered.
- age
- gender
- income
- occupation
- family size
- economic status
- marital status
- education attainment
- ethnicity
- religion
After using multiple segmentation variables they will use advanced techniques to analyze the data they gathered.
Demographic segmentation is a type of segmentation of customers and potential customers based on age, gender, income, financial and social status.
Segmentation
Segmentation is used to group customers into different groups based on different factors hence, it makes it easy to focus on the customers needs.
The 4 main types of market segmentation are geographic, demographic, psychographic and behavioral.
Demographic segmentation is a type of segmentation of customers and potential customers based on age, gender, income, financial and social status.
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