The norton group, a manufacturer of toiletries and cleaning products, uses the name sparklex, for most its products in all of their international markets. the name has created a universal appeal for its products as customers identify their products with the name. hence, sparklex can be regarded as a _____.
The Norton group's SparkleX can be regarded as a global brand. What are global brands? Global brands are products or services of a certain company that people all over the world readily recognize. Consumers expect a global brand product to be of a higher standard than those manufactured locally.
